SCANNER FREEMONT / Data Analyst

Freemont is responsible for the digital conversion of survey responses while adhering to strict quality standards set forth by its managers. Freemont began its career at TruScore in 1996 as a Data Analyst and quickly became pivotal to TruScore's success. As the years passed, Freemont has slowly matured into part-time Data Analyst while also holding many positions in the work environment including On The Floor, On The Empty Desk, and Hold The Door (AKA Hodor).

RON SACCHI / Master Coach

A former Operations Manager in the High Tech Industry, Ron Sacchi brings decades of leadership and management experience to the organizational development and the executive coaching arena. An energetic thought-leader with a track record of success in all areas of Human Capital development, he has consulted and coached managers in start-ups, joint-ventures, high tech, pharmaceuticals, and media. Because of his business acumen and creative approaches to behavioral change, he is respected in the HR community specifically for the ability to direct, motivate, influence and inspire leaders to improve performance.

Holding an MBA from Saint Mary’s College, Mr. Sacchi is also licensed in various management, leadership and psychological profiling tools.

CARLANN FERGUSSON / Master Coach

Carlann inspires leaders to reconnect to their individual purpose and lead with contagious energy. She ensures leaders gain deep self-awareness and eliminate self-sabotaging behaviors. Her guidance is based on coaching, training and selecting hundreds of executives across diverse companies as well as her own journey into the executive ranks.

Carlann is the author of the highly acclaimed book The Insightful Leader: Find Your Superpowers, Crush Limiting Beliefs and Abolish Self-Sabotaging Behaviors (Praeger, June 2018). She holds a master’s degree in Industrial-Organizational Psychology. Her thirty years of experience include leadership roles in Fortune 500s, the private sector, and the U.S. Government. Carlann has been a featured guest on ABC News Radio, Wharton Business Radio and has been cited in CBS MoneyWatch, International Business Times, Newsday and Workday.

DR CHUCH MELTZER / Master Coach

Dr. Chuck Meltzer is a Master Coach and President of the SynTECGroup, an organizational development consulting firm. As an executive coach, he draws on his training at a doctoral level in psychology, direct senior management experience and management consulting with a wide cross section of industries. He has developed an extensive series of strategies to assist leaders in creating organizational wide and personal change. Dr. Meltzer has a decade of direct senior management experience and 20 years’ experience functioning within his consulting and coaching practice. His coaching approach is solution focused and time framed. Based on determined goals, a personally customized approach to the process has enabled his clients to realize sustainable change in a manner that allows them to enhance their effectiveness and success as leaders within their organization.

Dr. Meltzer is certified and a master trainer in several coaching assessment tools that he employs within his practice.

ERIN HIRSCHLAND / Master Coach

Erin is an organization development expert with nearly two decades experience serving organizations of all sizes across industries on a broad range of issues. Working with leadership teams, she helps articulate an actionable vision and corresponding values, connecting these to organizational strategy, execution and results. Her tools of choice include senior team retreats, one-on-one executive coaching and proven survey and related instruments.

Erin’s additional expertise includes designing employee selection systems, developing performance management tools that increase performance across the organization over time and employee and customer experience metrics. An effective facilitator and coach, Erin works with leaders and their teams to build trust, commitment and results.

She holds a Bachelor of Arts degree in Psychology from the University of California, Santa Barbara and a Master of Arts degree in Industrial/Organizational Psychology from the University of Colorado.

SONYA D HAMILTON / Senior Assessment Consultant

Sonya is a Senior Assessment Consultant at TruScore with over 24 years of experience designing and delivering 360 feedback solutions and providing 360-based coaching, training and interpretation.

Sonya has extensive experience working with Managers and Leaders, guiding them through the feedback and development journey and providing insights and direction to help maximize their impact within the organization. Sonya’s areas of expertise include 360-based coaching, 360 data analysis and interpretation, Train-the-Trainer certifications, facilitation, survey & questionnaire design, and the design and delivery of assessment programs.

Sonya has a Bachelor’s degree in psychology and a Master’s of Science degree in Industrial & Organization Psychology from Springfield College with a specialty in Counseling and Psychological Services. She is a Master Trainer for TruScore and the Clark Wilson Task Cycle surveys receiving a Certificate of Achievement in “How to Train a Trainer”. In addition, Sonya is certified to administer a variety of other psychometric instruments including employee engagement and organizational instruments as well as the line of Hogan Personality Assessments.

KAYLEY MOTZ / Assessment Advisor

Kayley draws on her extensive customer service background to provide clients with prompt, quality support. In her role as Assessment Advisor, Kayley works to ensure clients’ needs are being met. She assists in project set up and management, as well as processing and quality checking feedback reports. Kayley also aids in the execution of the day-to-day responsibilities of the production team, such as coaching session scheduling and tech support.

CRYSTAL HUGHES / Assessment Advisor

Crystal leverages her extensive background in Industrial-Organizational (I-O) psychology as she manages the day-to-day operational and tactical aspects of multiple and large scale projects for TruScore.

Crystal assists clients with setting up and managing feedback projects, and serves as the point of contact throughout the entire process. She quality checks feedback reports, and provides tech support when needed.

ELLIE SOLOMON / Assessment Advisor

Ellie manages project implementation for the entire 360 assessment feedback process and ensures that each client’s unique needs are met on time and in an efficient manner. Ellie consults with clients who use TruScore’s off-the-shelf Task Cycle® instruments as well as providing hosting solutions for clients using their own survey content, including custom processes and reports. She helps clients navigate through the TruScore® survey hosting software, having literally written the handbook that several clients are using.

She coordinates and implements all translation efforts, including soliciting bids, managing timelines, providing files to the translation companies, implementing translations for the web pages, and testing.

ULLA WESTERMANN / Software Engineer

Ulla uses her years of experience as a software engineer to maintain and add new features to TruScore's applications. She also helps with customizing feedback reports based on client needs.

HANK CURTIS / Business Development Manager

Hank manages and assists in the analyzing, planning, research, and development of TruScore’s objectives and strategic plans in order to achieve business opportunities, growth, and financial profitability.

Hank drives the expansion of TruScore’s direct sales, establishes relationships with TruScore’s clients, identifies clients, and keeps up-to-date on industry trends and client developments.

TAYLOR BRANTON / Bookkeeper

Taylor is responsible for managing payroll and employee fringe benefits programs, in addition to organizing company gatherings and outings. Taylor oversees day to day accounting needs as it relates to client invoicing, accounts payable, and general compliance requirements. She also has a hand in month, quarter, and year end reports and works closely with the CEO and CTO to furnish details necessary to make accurate business projections and decisions.

KURT BLAZEK / Design Director

Kurt uses a unique blend of strategic thinking with dynamic executions to create TruScore’s visual and interactive design. He is responsible for creating, evolving, and sustaining the company’s brand to internal and external stakeholders through multiple mediums. He oversees all of TruScore’s digital strategies, along with the implementation of social media tools and techniques.

Kurt leverages TruScore’s marketing and messaging information to identify, evaluate, and apply methods to maximize the effectiveness of the search campaigns across all of the major search engines. He tracks and measures the ROI of search engine rankings, direct print, and marketing websites.

JOSH SHEETS / Chief Operations Officer

Josh is responsible for all day-to-day aspects of managing the operations and various functional areas including business development, sales and marketing, client delivery, vendor relations, human resources, and IT.

Josh helps to ensure outstanding customer service, and the administration of long-term and day-to-day business processes that complement the delivery of high quality, innovative customer-focused survey tools, assessments and hosted survey offerings.

TOM KUHNE / Managing Partner and CTO

Tom joined TruScore in 1995 and has served in a number of roles, including Data Analyst, IS Manager, and VP & CIO. In his current role as Managing Partner and CTO, Tom is the driving force behind TruScore's technology vision for the present and the future. He manages all aspects of TruScore’s information systems, ensuring all systems meet the highest functionality and security standards.

Tom enjoys working hand in hand with clients and partners to make sure TruScore® delivers the technology and advancement that has become expected of it as a leader in the online assessment marketplace.

DEREK MURPHY / Chief Executive Officer

Derek joined TruScore in 1996 and has served in a number of roles, including Data Analyst, Operations Manager, and President & COO. In his current role as CEO, he is responsible for planning and implementing the strategic direction of the company. In addition, Derek is involved in product development and overseeing the day-to-day business operations for TruScore.

TruScore founder Dr. Daniel Booth, a pioneer in the field of assessment of leadership and management skills, served as a mentor to Derek for more than a decade. During this time, Derek became certified on TruScore’s full line of management and leadership assessments. He currently uses these skills to lead content debriefings with customers and partners on a regular basis.

Our Iceberg is Melting – Book Review

When was the last time a business book made you smile? I believe this book will put a smile on the face of even the most discouraged business person. It's a fable about a group of penguins whose iceberg may or may not be melting. If it melts it will break apart and leave the group homeless, and many penguins would die. Only Fred can see the potential disaster, but he's a nobody in the penguin colony. Fred finally gets an audience with Alice, one of the leaders, and he shows her the fissures and other symptoms of melting. Alice is amazed that she had managed to ignore the signs, and she takes the problem to the leadership council.

The leaders have a variety of reactions, like leaders in all organizations. Some of them debate the validity of Fred's statistics. One falls asleep. Another nods at everything because he is uncomfortable with numbers, but doesn't understand a thing. In desperation, Fred constructs a model of their iceberg that shows the problem, but even he cannot guarantee 100% that the iceberg is melting, only that it appears to be. The head penguins realize that they need to tell the rest of the colony about this potential disaster. They call a general meeting, with the purpose of reducing complacency and increasing urgency.

by John Kotter and Holger Rathgeber., New York: St. Martin’s Press, 2005. 137 pages.

Reviewed by Diane Byington, Ph.D.

When was the last time a business book made you smile? I believe this book will put a smile on the face of even the most discouraged business person. It’s a fable about a group of penguins whose iceberg may or may not be melting. If it melts it will break apart and leave the group homeless, and many penguins would die. Only Fred can see the potential disaster, but he’s a nobody in the penguin colony. Fred finally gets an audience with Alice, one of the leaders, and he shows her the fissures and other symptoms of melting. Alice is amazed that she had managed to ignore the signs, and she takes the problem to the leadership council.

The leaders have a variety of reactions, like leaders in all organizations. Some of them debate the validity of Fred’s statistics. One falls asleep. Another nods at everything because he is uncomfortable with numbers, but doesn’t understand a thing. In desperation, Fred constructs a model of their iceberg that shows the problem, but even he cannot guarantee 100% that the iceberg is melting, only that it appears to be. The head penguins realize that they need to tell the rest of the colony about this potential disaster. They call a general meeting, with the purpose of reducing complacency and increasing urgency.

The colony is understandably very stirred up by the announcement that it might lose its home. The next day the leadership council appoints a team of birds to guide the colony through this difficult period. On the team are five birds with different experiences and different perspectives. This team asks for suggestions from the colony and they receive many, some of which are useful and others are not. They talk with a seagull, who tells of its clan’s nomadic existence. Hmmm. Maybe that would work for the penguins, too. They had created a vision of a new future.

When they communicate the vision to the colony, about a third of the penguins are convinced the vision has merit, a third aren’t sure, and the rest are either totally confused or hostile toward the idea. The planning team talks with everyone, and in a week or so some of the birds are getting excited about the idea. One young penguin embraces the idea and convinces her parents and others that it’s a good idea, which removed obstacles to action. Soon everyone felt empowered to do something to help the vision become a reality.

Scouts are sent out and find the first new home for the colony, creating a short-term win. This is a good enough site, so the colony moves. Then the scouts look for a better home, not letting up and becoming complacent. The birds move again and again. In time, the penguins adapt and the colony thrives. The planning team’s last job is to ensure that changes would not be overcome by stubborn, hard-to-die traditions, and they keep the colony moving. Over time the colony becomes less afraid of change and the penguins work well together to keep leaping into a better and better future.

John Kotter is the guru of change, and this fable demonstrates the change process in a wonderfully entertaining story. If you want to learn more about his eight-stage process of change, get his 1996 book, Leading Change. The steps include: establishing a sense of urgency, creating a guiding coalition, developing a vision and strategy, communicating the change vision, empowering employees for broad-based action, generating short-term wins, consolidating gains and producing more change, and anchoring new approaches in the culture.

Given how quickly our world is changing and how frustrating it is to try and adapt to this change, what could be more helpful than a simple little story of successful change among a colony of penguins? Makes you smile, and serves as a good reminder that there is hope if we have the courage to hold ourselves accountable to these basics through continuous measurement and improvement.

— Diane Byington is a writer and coach who consults with The Booth Company.

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