The Booth Company (TBC), a global assessment company with over 4 decades of experience, specializing in 360 degree feedback and survey customization, marks the fifteenth anniversary of trademarking the term “720 Feedback.” The term “720 Feedback” refers to the concept of a pre-post 360 assessment which obtains multi-rater feedback. 720 Feedback® provides a second assessment that allows participants to compare their results over time. The data from the comparison helps the participants visualize their own developmental progress.
For decades now, organizations both large and small have realized the benefits of 360 Feedback. And as talent management initiatives have become more sophisticated and strategic, 360s have remained an integral piece of the leadership development landscape. Companies recognize just how important it is to assess their employees, helping them to identify strengths and weaknesses that they can leverage or mitigate. “Supporting a pre/post, or 720 Feedback®, initiative not only provides valuable insight on goal progression, but also solidifies a company’s commitment toward employee development, which has shown a positive effect on talent retention rates.”, explains Derek Murphy, CEO of The Booth Company,